Mission

Our studio spaces are functional, serene, and offer a variety of outlets engaging both the mind and body.

We engage the best trainers from around the world to leverage their expertise and skills to infuse knowledge and nurture positive lifestyle changes to every single person. Welcoming & energizing studio, coupled with technology will drive accessibility, ease of membership subscriptions, class bookings, fitness tracking and also provide an educational platform for those requiring more support and advice to be the best version of themselves.

Vision

Joule is the force behind your body’s capacity to blossom and grow.

As a fitness studio of functional and holistic excellence in KSA, we help people prioritize their health and well being. Personal development and trainer excellence form the foundation of everything we do.

Values

Credibility

We deliver what we promise, to the highest standards and with the necessary qualifications required in the industry. Doing things right, all the time really matters to us.

Responsibility

We keep our promises and honour our commitments to provide the best fitness experience in Riyadh-KSA. We want to have a meaningful impact on the community and improve the health and wellbeing of all of our members.

Adaptability

We encourage creative thinking and feedback. We are constantly adapting and looking for ways to improve our business practices to further satisfy the needs and expectations of the members. Innovation and technology will support and continually improve communications and accessibility.

Engagement

We want our members and team to stay engaged with Joule. By personalising services and detailed and frequent communication between our team members and our clients, we ensure customer satisfaction and therefore consistency and commitment. We continually engage and form strong professional relationships, taking note of customer needs and expectations to ensure momentum and progress for everyone.